Web design is a procedure of culminating a website encompassing different aspects like the layout of the web page, the content and even the visual and graphics of the website. This is a certain field in the technological sector which lets a developer’s creativity go wild and free to produce a well built website. As creative this specific sector may be, there are many restrictions and rules that need to be kept into account to keep a proper check on the website’s design and the usability. It is always good to think out of the box but sometimes it is definitely better to keep them in check.
This blog post is to guide you through those commandments of web design that you need to keep into account and try not to go overboard with them.
Some of which are:
- Usability should be the first priority at all times.
- Knowing about the right usage if tools and technology.
- Keep the colour scheme to a minimal.
- Websites with swift and lag free loading time is really good.
- Simple and a clean website will always attract more visitors.
- Playing around with the fonts makes your site a bit trendy and attractive.
- Having an interactive social media linkage.
- Build a website that will cater the needs of a wide variety of audience.
- Design the website for the users and visitors and not the advertisers.
Let’s take a better look:
Some of the aforementioned points are one of the most important commandments that need to be kept into account when doing web designing. These are some of the most important rules to abide by in order to see your website embrace popularity and success.
- Usability should be of pivotal concern:
Each and every website is made with a purpose and is made keeping the visitor’s point of view into account. While it may seem like the visual and the layout of the website is of primary importance, it is actually the usability that plays the most important role in all of it. The web designers may tend to get deviated from their initial path and abuse the upgraded visual tools in order to build a website that is visually pleasing and attractive but then when it leaves the visitor with nothing from the usability point of view; it sure fails all the efforts put into building the website.
- Correct knowledge about tools and technology:
It becomes very easy and efficient in building and setting up a exciting and usable website if the designer knows which tools to use to complete the job at hand. It is about knowing the small details and the intricate uses and features of the specific tools that comes in handy in making the website a stable one.
- Easy navigation for the visitors:
The navigation through the website needs to be smooth and swift and without any lag or complications. The visitors tend to seek a straightforward and clean and intuitive structure of a website. It is always advised to keep the “Menu” option of the website at a constant and fixed place and all throughout the web pages. Next comes the “Content Hierarchy” of the page which needs to contain the most important categories that define the purpose of the webpage.
- A lag free website:
No visitor will wait for an eternity for your website to load because there are a number of other websites homologous to yours. The loading time of the page is very crucial in determining the success rate of any website from both the usability and SEO perspective. It is always advisable to the web designers to minimise their page sizes to the minimum by compressing the images, optimizing code or even caching the page content in order for a better loading time.
- Keep the hues to a minimum:
Vibrancy of colours may sound and seem good but overuse of the same in a webpage can be a big turn off for the visitors and tends to kill a very good design. The minimalistic use of colour and that to in relation with the content and graphics of the page is highly recommended for a clean and attractive web page.
- Keep the site clean:
Yet another problem that relates to web designing is visual clutter. This tends to make the website appear as crowded and noisy which sets off the user’s experience with the website and leaves behind a negative impression even if the contents of the webpage are great.
- Play around with the fonts:
Long gone has the stereotypical fonts like that of Times New Roman, Arial or Georgia. The users now-a-days seek excitement and a trendy look to every webpage they are visiting. Playing around different kind of typography and fonts doesn’t set off the user experience but on the contrary heightens the same.
- Extend your limits:
It is very much important to build a website that would be compatible to more or less all the web browsers and make sure to reach out to a wider audience. Limiting the web page accessibility to standard browsers like Firefox and chrome tends to restrict the site’s popularity and deprive the site’s reach to the other internet users.
- Build the site for users, not advertisers:
Many of the websites are commercially supported via the advertisements and that tends to take away the designer’s focus on the main content of the website. That should never be the case. Even if the website is funded by advertising, the usability and the content should never been degraded just to match up with the needs of the advertisers. Make sure to keep a balance between the both, giving your website’s usability the first priority.
- Have a mobile version:
Most of the users now-a-days access the internet via they mobile phones and it is very important to keep a working mobile version of the website in order to not fall behind with the online presence.
- Keep the SEO into account:
It is not necessary for the web designers to be SEO experts but at the same time it is important to have a basic idea about the fundamentals when it comes to search engine optimisation. This entire thing is mentioned to make sure that the web page includes definitive use of heading tags, usage of relevant Alt, Meta tags etc.
To sum it all up:
Thus the mentioned points are some of the basics that need to be kept in mind when designing a web page just to ensure a fruitful result with the perfect loading time of the page, relevant and meaningful content and the perfect usability along with a perfectly designed and attractive web page.
An Award winning Entrepreneur, passionate about #Startup #eCommerce and #Digital Marketing Strategies.